Description

All of us share an unarticulated image of our roles within our family, organisation etc. We also all assume how our Organizations provide value to our customers. Although our customers often have a different perspective.

By exploring the jobs that our customers need to have done, whether they are: (functional, social, or emotional jobs) we can then begin to articulate how we can create more gain or relieve pain for our customers. This can engender a larger conversation on aligning purpose with shared values to our customers.

Style

A team-based activity (8 people per table) to reimagine the value the brand provides the customer as a means to articulate the shared values and purpose as leaders, team and organisation.

Takeaways / Tangibles

• Articulated shares values and purpose as related to Organisation.

• An open conversation and reflection on alignment of customers and brand for deeper understanding of organisational culture.

• Potential Key insights for further strategic exploration

Logistical requirements

• Large Banquet Room Round Banquet tables approx. 8pax/table

• A3 paper and 3m Post it notes + A0 worksheets (provided by trainer)

• White boards or Walls to post sticky notes and worksheets

• AV – System (Projector, Speakers, Microphone)

• HDMI Access for Personal Setup: Apple TV, iPad & MacBook pro